What is Rent a Coder?
Rent a Coder is the original name (and brand) of the site that
eventually became vWorker.com.
In 2001, founder and CEO Ian Ippolito envisoned a site where
businesses could find computer programmers, and created RentACoder.com.
The site grew quickly, but after several years
other types of virtual work begin taking off (
graphic work, writing, translations, marketing, personal assistants, etc.).
The name became an impediment to growing into those new markets,
so the site was rebranded in 2010 as vWorker (short for "Virtual Worker).
The vWorker rebrand and business expansion succesfully gained signficant
national media attention and
exposure that Rent a Coder's narrow market never enjoyed.